Mining companies on AIM and in Europe
One equity story, ready for admission and the same on every exchange.
For mining companies listed or listing in London, on AIM or the Main Market, and across Europe, on Euronext Growth Oslo, Nasdaq First North or with a Frankfurt cross-listing. We make the equity story, the investor website the AIM Rules ask for, the admission document’s visual story, the deck, the film and the investor marketing, working with your nominated adviser and your counsel.
- Brand and proposition
- An equity story that reads the same in London, Oslo and Frankfurt.
- Customer and investor experience
- An investor website ready on admission day.
- Campaigns and multimedia
- A company film for the roadshow and the months after it.
- Product and technology
- One site and one set of facts for every exchange you trade on.
Where you are
The admission timetable is set. The story is not.
The chief executive, the finance director and the board. You are working through the admission document with your nominated adviser, your broker and your lawyers. The story the market hears on admission day has to be agreed before any of it is public, and it has to read the same in London, Oslo, Stockholm or Frankfurt.
Investor relations, corporate development and the company secretary. You keep the website current under AIM Rule 26, release the announcements and answer the same questions after each one. The site, the deck and the film should answer them first.
- 01“The nominated adviser owns the timetable. Nobody owns the story.”
- 02“Our website was built for a private company, and Rule 26 asks for more.”
- 03“We are listed in Toronto and quoted in Frankfurt, and we read like two companies.”
- 04“The deck is the Competent Person’s Report in slides.”
Why us
A UK company, with a team in the United States and one in Bolivia.
A UK company. We Are Outliers Ltd is a company in England and Wales, based in Winchester. You can call us there on +44 1962 480382.
Teams in the United States and Bolivia. Our subsidiary, WAO US LLC, is in Naples, Florida, and part of the team works from Santa Cruz in Bolivia. A company listed in London and in North America works with one team on both sides of the Atlantic.
Listed explorers. Our two mining case studies are exploration companies. For Teako Minerals, an exploration company bringing mining back to Norway, listed in Toronto and Frankfurt, we rebuilt the brand, made the investor materials and the website, and shot a docuseries on site in Norway. For Altamira Gold we built the investor site, mobile first.
- 01We Are Outliers Ltd, Winchester, England
- 02WAO US LLC, Naples, Florida
- 03A team in Santa Cruz, Bolivia
- 04UK telephone +44 1962 480382
What we do for AIM and European juniors
Everything the market sees at admission, made by one team before the day.
The equity story. A fund manager meeting a new admission asks three things: why this project, why this team and why now. We write the answer so a generalist can repeat it, and agree it with you and your advisers before the admission document, the deck and the site are finished, so the company says one thing everywhere. For Teako Minerals we rebuilt the brand around the future of Norwegian mining.
An investor website ready for admission. AIM Rule 26 makes the website part of the listing. From admission, an AIM company must keep set information on its website, free of charge, among it a description of the business, the directors, the significant shareholders, the announcements, the admission document and the nominated adviser, with the date it was last updated. We build the site so that information is complete on admission day and easy for your team to keep current, with the projects and the story first for a reader on a phone.
The admission document and the deck. The admission document is written by you and your advisers. We make its visual story, the maps, diagrams and pictures that help a reader follow the project, and the investor deck and roadshow presentation from the same design system, so a fund manager meets the same company in the meeting, in the document and on the site. What the document says stays with you and your advisers.
Film. Most investors in London and Europe will never visit the project. A company film shows them the ground and the people, and its cuts run on the website, in the roadshow and in the feed. For Teako we shot The Sleeping Giant on site in Norway, a docuseries in four episodes.
Investor marketing in the UK and German-speaking markets. Once the company is admitted, we help it put its published news in front of the investors who follow the sector, in the United Kingdom and in Germany, Austria and Switzerland, with paid media built on announcements it has already made, approved by your counsel and reported in reach, visits and sign-ups. In the United Kingdom a financial promotion has to be made or approved by an FCA-authorised person under section 21 of the Financial Services and Markets Act 2000, so UK campaigns run through one.
Dual listings. Some companies on AIM are also listed on the TSX Venture Exchange or ASX, and many Canadian explorers are quoted in Frankfurt. Each market has its own rules and its own investors, and the company should still read as one company. We keep one equity story, one design system and one set of facts across the website, the decks and the announcements for every exchange.
- 01The equity story
- 02Investor website to AIM Rule 26
- 03Visual story for the admission document
- 04Investor deck and roadshow presentation
- 05Company film and its cuts
- 06Investor marketing, UK and German-speaking markets
- 07One story across dual listings
Inside the rules
Your nominated adviser and your counsel have the last word.
With your advisers. We work with your nominated adviser, your broker, your legal counsel and your company secretary, and they approve what is published, on the website, in the deck and in every campaign. We do not give legal, regulatory or securities advice.
AIM Rule 26. The AIM Rules for Companies require the website information from admission, kept up to date and dated when it was last updated. We build the pages for it, and a way for your team to keep them current.
Announcements and inside information. On AIM, UK MAR governs how inside information is announced, and on Euronext Growth Oslo and Nasdaq First North the EU Market Abuse Regulation does. Nothing we make says anything the company has not already announced.
Financial promotion in the UK. Under section 21 of the Financial Services and Markets Act 2000, a financial promotion has to be made or approved by an authorised person unless an exemption applies. A company speaking about its own shares may rely on an exemption that a third party cannot, so the campaigns we run in the UK go through an FCA-authorised person.
Technical statements. Technical statements follow the Competent Person’s Report in your admission document and the reporting standard behind any other listing, such as NI 43-101 in Canada or the JORC Code in Australia, and go to your competent or qualified person before anything is published.
- 01AIM Rules for Companies, Rule 26
- 02UK MAR and EU MAR, inside information
- 03UK FSMA, section 21, through an authorised person
- 04Competent Person’s Report, NI 43-101 and JORC
- 05No legal or securities advice
The work
Made for two listed exploration companies, one of them in Norway.
Teako Minerals
Altamira Gold
Teako Minerals
Altamira Gold
“WAO helped us communicate the company in a way that feels more transparent, more visual and much closer to what we are building on the ground in Norway.”
What AIM and European companies ask us first.
From admission, an AIM company must keep set information on its website, free of charge. It includes a description of the business, the directors and their biographies, the board’s responsibilities, where the company is incorporated and operates, its constitutional documents, any other exchanges it trades on, the shares in issue and the significant shareholders, its accounts and reports, its announcements from the last 12 months, its admission document, the corporate governance code it follows and its nominated adviser, with the date the information was last updated. Your nominated adviser confirms the list for your company against the current rules.
Alongside them. An AIM company must have a nominated adviser at admission and at all times after, and the nominated adviser advises the company on the AIM Rules and sets the admission timetable with your broker and lawyers. We make what the market sees inside that timetable: the website, the visual story for the admission document, the deck and the film. Anything regulatory goes to the nominated adviser and your counsel before it is published.
We make one equity story, one design system and one set of facts, then fit them to each market. The website carries what AIM Rule 26 asks for alongside what your home market requires, the deck is the same company in London as in Toronto or Sydney, and the announcements on each exchange point to the same pages. Each market has its own disclosure rules, and your advisers in each one approve what is published there.
Yes. Many mining companies are quoted in Frankfurt, which gives investors in German-speaking markets a way to trade them. We plan paid media and content there for the company, built on announcements it has already made, approved by your counsel and reported in reach, website visits and investor sign-ups. We never promise share price or trading volume. The service is set out on our investor marketing page.
As early as you can, and before the admission document is final, so the story in the document, the deck and the site is the same one. On AIM the company announces its expected admission at least ten business days before the date, and the Rule 26 website is needed from admission. The work starts with a discovery of two to four weeks, and the programme it ends in is planned back from your admission date.
Start with a discovery, timed to your admission.
A 20-minute call about your exchange, your timetable and your story. Book it below at a time that suits you, or call us in Winchester on +44 1962 480382.
Book a 20-minute call.
Pick a time that suits you. Twenty minutes on Google Meet, about where you are and what you want to win. The invite and a confirmation email come at once.
Rather write? The form on this page reaches the same people, and you hear back within one working day.
Tell us what you want to win.
Tell us about the company, the exchange and the admission date you are planning, and the right people will answer.
