Mining companies going public
A listing is one first impression. Be ready for investors on day one.
For mining and energy companies preparing an IPO, a reverse takeover, a qualifying transaction or an uplisting. We make the equity story, the investor website, the deck, the film, the news releases and the content around the listing, so all of it is in place before the roadshow and listing day.
- Brand and proposition
- An equity story a generalist can repeat, agreed before the roadshow.
- Customer and investor experience
- An investor website live on listing day.
- Campaigns and multimedia
- A company film for the roadshow, and the cuts for every channel.
- Product and technology
- Your own team publishes from the first news release.
Where you are
The listing date is set. What investors will see is not.
The chief executive, the chief financial officer and the board. You are settling the documents, meeting the advisers and planning the roadshow. The story investors hear has to be agreed before any of it is public.
Investor relations and corporate development. On listing day the first news release goes out and investors look you up. The site, the deck and the film should already answer what they ask.
- 01“The lawyers have the documents in hand. Nobody owns the story.”
- 02“Our website was built for a private company, and it shows.”
- 03“The deck is the technical report in slides.”
- 04“After the first news release we have nothing ready to follow it.”
What we do for a listing
Everything an investor sees on day one, made by one team before the day.
The equity story. An investor meeting a new listing asks three things: why this project, why this team and why now. We write the answer so a generalist can repeat it, and agree it with you before the deck, the site and the film are made, so the company says one thing everywhere. For Teako Minerals we rebuilt the brand around the future of Norwegian mining: the company bringing mining back to Norway.
The investor website. On listing day the first news release goes out and investors search for the name. The site they find should carry the projects, the share structure, the news releases, the filings and the corporate presentation, and work on a phone. The Altamira Gold site is built in that order, mobile first, and publishes within minutes of a filing. On the Teako Minerals site the investor and portfolio hub shows the register, the structure and the catalysts as motion.
The deck and the roadshow. The roadshow presentation is drawn from the same design system as the site and the film, so a fund manager meets the same company in the meeting, in a search result and in a feed. We make the deck and the materials that go with it.
The company film. Most investors in a new listing will never visit the project. A company film shows them the ground and the people, and its cut-downs run on the website, in the roadshow and in the feed. For Teako we shot The Sleeping Giant on site in Norway, a docuseries in four episodes, with a hero film for the website and a corporate film with the chief executive on camera.
The announcement and after. A listing is a date, and attention fades after it. We write the news releases with you, the listing announcement first, and put them out on a major newswire, with your counsel and your board approving each one before it goes. Around them we plan a content calendar, so the company has something to show in the weeks after the first trade as well as on the day. Teako’s go-live ran for four weeks across six channels. Once the company is trading, we can run its investor marketing too: paid media, disclosed and measured.
When to start. Six to ten weeks before listing day. The scope fits the listing, from a website, a deck and the listing announcement to a full launch with a film shot on site, and the price is fixed and agreed before the work starts.
Inside the disclosure rules. What a company says before and around a listing is regulated, and the rules depend on the exchange and the jurisdiction. In Canada, National Instrument 43-101 counts a website as disclosure, and technical statements about a material project must be based on information prepared or approved by a qualified person. We work with your legal counsel, your investor relations lead and your qualified person, and they have the last word on what is published. We do not give legal or securities advice.
- 01Positioning and the equity story
- 02Identity and design system
- 03Corporate and investor websites
- 04Investor hubs and share data
- 05Investor deck and roadshow presentation
- 06Corporate and hero films
- 07Trailers and social cuts
- 08Go-live campaigns
- 09News releases, written and distributed
The work
What a listed mining company shows investors, made for two of them.
Teako Minerals
Altamira Gold
Teako Minerals
Altamira Gold
“WAO helped us communicate the company in a way that feels more transparent, more visual and much closer to what we are building on the ground in Norway.”
What companies ask us before they list.
As early as you can, and before the documents are final, so the story in the deck, the site and the filings is the same one. The work starts with a discovery of two to four weeks, and the programme it ends in is planned back from your listing date.
The investor website, with the projects, the share structure, the news releases, the filings and the corporate presentation, working on a phone. The deck and the company film should be ready for the roadshow, and the first weeks of content after the listing should be planned, so the first news release is not the last thing investors hear.
No. We work inside the rules with your legal counsel, your investor relations lead and your qualified person, and they approve what is published. We do not give legal or securities advice. What we bring is the habit of writing to the rules from the first draft: in Canada, technical statements about a material project have to be based on information prepared or approved by a qualified person, on a website as much as in a news release.
In what investors need to see, less than you might think. An IPO is usually marketed through a prospectus and a roadshow, so the deck and the story are tested in meetings before the first trade. In a reverse takeover or a qualifying transaction the company often reaches the market with less time in front of investors, so more of the work falls to the news release, the website and the weeks after closing. Your advisers set the process; we make what investors see.
Yes. An uplisting is a new first impression with a wider audience. The work is the same: the story, the site, the deck and the film, ready before the move.
Our engagements start at $35,000. What a listing needs depends on what you already have, so the work starts with a discovery that ends in a programme you can hold us to.
Start with a discovery, timed to your listing date.
Two to four weeks. Then a programme you can hold us to.
- Hire experts: one senior person, or a team
- Mining companies: everything an investor sees
- Mining website design: the investor site, mobile first
- Mining documentary and video production, shot on site
- Investor marketing: paid media, disclosed and measured
- Listing on AIM or in Europe: one story on every exchange
Book a 20-minute call.
Pick a time that suits you. Twenty minutes on Google Meet, about where you are and what you want to win. The invite and a confirmation email come at once.
Rather write? The form on this page reaches the same people, and you hear back within one working day.
Tell us what you want to win.
Tell us about the company, the exchange and the date you plan to list, and the right people will answer.
