Bublr

From product to launch, as one team.

Project
Brand and proposition, Customer and investor experience, Product and technology, Campaigns and multimedia
Company type
Collectibles
Listing
Private company, startup
Went live
Q2 2026
A phone standing on tan leather showing the Discovery screen of the Bublr app, the bubbles laid out as cards
The Bubble Manager screen of the Bublr app in a handset frame, the recently created bubbles listed under the search field
A phone standing in a concrete alcove showing the My Bubbles home screen of the Bublr app

The app on the phones it was designed for: Discovery, the Bubble Manager, and home.

Introduction

The app, the site and the film come out of one room.

Bublr catalogues what people collect. A real product like it usually ships quietly, because the brand, the build and the launch are bought from three places at three different times. Here they were made together, and the partnership carried on into the product rather than ending at the launch.

The Bublr launch film: collectors holding what they collect to camera, the collections, the app, and the lockup over the earth

The launch film, one minute, cut for the feed and for the pitch.

The app

Product

One photograph, and the collection catalogues itself.

Snap a thing you own and Bublr names it, files it in a bubble with the others like it, and tells you what it is worth. Every screen below is the product as it was designed, not a mock of it.

The Discovery screen of the Bublr app: featured bubbles, search, For you
The Following screen of the Bublr app: the bubbles a collector follows, Pokémon cards to seashells
The My bubbles screen of the Bublr app: an invite card, the bubbles followed and owned
A binder of trading cards read through the phone, each card tagged with its name and value
Step one, snap: a phone held over a sneaker on a desk
Step two, catalogue: the collection sorted on the phone in a hand
Step three, know what it is worth: the phone over records and a watch
A holographic trading card held up to a window
A collection spread over a table: cards, figures, comics, a Game Boy
A wristwatch on a wooden table beside a collector’s hand
Two phones angled on black showing the Bublr home and Following screens
A record slid from its sleeve
A handheld games console held in two hands, a game on its screen
A pair of sneakers on a pavement of fallen leaves, seen from the wearer
A collector reaching for a figure on a shelf of collectible toys
The Bublr splash, the mark filling a phone screen in the brand green, the handset lying on dark stone
The Bublr app icon close up on a phone home screen beside Calendar, Mail and Notes

The mark on the phone: the splash, and the icon in its place on the home screen.

The identity system

Brand

A mark that is a bubble and a B at once, and a green that reads from a phone icon to a cap.

The mark and the lockup
The line

Catalog anything. Discover everything.

The Bublr header for X: the lockup and the line, Snap, Store, Share, on the brand green with the mark ghosted behind

The header, as it runs on X.

The Bublr mark and wordmark on the back wall of a lit reception
A green cap with the Bublr mark, floating on the brand green
A man in a white tee with the Bublr mark on the chest, against the brand green
A man laughing in the Bublr hoodie, green and white, headphones on
The website

Brand web presence

The site sells the bubble before it sells the download.

bublr.ai, the homepage

Recorded from the live site: the first section, and the second.

[Bublr, a founder, one sentence on having the brand, the product and the launch made in the same place.]
A founderBublrDraft slot

ResultsWhat the launch does to the waiting list, the week the client reports it.

What we did
Delivered
  • MVP design and development (in progress)
  • Brand identity system
  • Marketing site
  • Product design
  • Launch campaign (coming soon)
  • Investor deck
  • Investor strategy
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