Investor marketing for listed companies
Put your news in front of investors, and see every dollar it cost.
We plan and run paid media for listed companies across search, Meta, LinkedIn, X and YouTube, with the creative, the landing pages, the compliance checks and the monthly report. Every campaign is built on news you have already published, carries the disclosure your market requires, and is measured in reach, visits and investor sign-ups.
- Brand and proposition
- Campaigns built on your news, never on hype.
- Campaigns and multimedia
- Your film and interviews, cut for every channel.
- Customer and investor experience
- A disclosed landing page that asks for the sign-up.
- Product and technology
- Tracking, and a report you could publish.
Where you are
The news is good. Too few investors see it.
The chief executive and the chief financial officer. You answer to the board for every dollar. A campaign has to show what it reached, and it cannot put the company’s name at risk.
Investor relations and corporate development. You publish the news. We put it in front of the investors who search for your commodity, follow your sector or work in the market, and report back what happened.
- 01“The release went out. Nobody outside the shareholder list read it.”
- 02“We were offered an awareness campaign. Nobody would say where the money goes.”
- 03“Our counsel will not let us near a stock promoter.”
- 04“We spend on investor relations every quarter and cannot say what it bought.”
What we run
Paid media built on your news, run in your accounts, reported in plain numbers.
The plan. We start from your calendar of news and the investors you want to reach: retail investors who search for your commodity, people who follow mining news on Meta and X, professionals on LinkedIn, viewers of company interviews on YouTube. The plan sets the markets, the channels, the budget and what we will report.
Search. Retail investors search for the commodity as well as the company. In the United States “gold stocks” is searched about 55,000 times a month, and a click on it costs about $3. We buy those searches, and your own name, and send them to a page about your news.
Social and video. On Meta, LinkedIn, X and YouTube we put the news in front of people who follow the sector, using your own film and interviews cut for each channel, and only in the countries where your investors are. X audiences are built from the followers of mining media; we price X on the call, as we hold no reliable cost benchmark for it yet.
Creative and landing pages. Every ad leads to a page on your investor site that says who paid for the ad, sets out the news and asks the visitor to sign up for your updates. A sign-up is someone who chose to hear from you, and it is the number we report.
Reporting. Each month you get reach, visits, sign-ups and the cost per sign-up, by channel and market, from the platforms’ own figures. We never report on, or promise, share price, trading volume or the number of shareholders.
How we charge. Typically 15 to 20% of ad spend for management, plus a monthly retainer for creative, compliance and reporting. Ad budgets are paid at cost, in ad accounts in your company’s name, so you see every dollar.
Where it comes from. For Teako Minerals we made the brand, the investor materials, the website, the docuseries and the content system, and its go-live ran for four weeks across six channels, with 184 pieces of content. A paid campaign uses the same parts.
- 01Media plan and budget
- 02Google and Bing search
- 03Meta, LinkedIn, X and YouTube
- 04News-led creative and video cuts
- 05Disclosed campaign landing pages
- 06Compliance checks with your counsel
- 07Monthly report: reach, visits, sign-ups
Estimate
What a budget could reach.
Set a monthly budget, the markets and the channels. The estimate shows people reached, website visits and investor sign-ups as ranges, from public platform benchmarks.
Estimate, as ranges
| Measure | A month | Over 3 months |
|---|---|---|
| People reached | 150,000 to 380,000 | 270,000 to 820,000 |
| Website visits | 2,700 to 7,600 | 8,200 to 23,000 |
| Investor sign-ups | 43 to 310 | 130 to 920 |
Cost per sign-up$32 to $230
Estimate for $10,000 a month: 2,700 to 7,600 website visits and 43 to 310 investor sign-ups a month.
Estimates from public platform benchmarks, before management and creative fees. Actual results vary. People reached are counted per channel, so some are counted twice. Every campaign carries the paid-promotion disclosure its market requires. We do not estimate or promise share price, trading volume or shareholders.
Compliance
Disclosed on every ad, approved by your counsel.
With your counsel and investor relations. We work with your legal counsel and your investor relations lead. They approve every ad, every landing page and every disclosure before it runs, and they have the last word.
The disclosure your market requires. Every campaign carries it. In the United States, Section 17(b) of the Securities Act requires anyone paid to describe a security to disclose the payment and its amount. In British Columbia, section 52(2) of the Securities Act requires promotional material to say clearly that it is issued by or on behalf of the company. On the TSX Venture Exchange, Policy 3.4 requires a news release when a company engages someone for investor relations or promotional activity. In the United Kingdom, a financial promotion has to be made or approved by an FCA-authorised person under section 21 of the Financial Services and Markets Act, so UK campaigns run through one.
Only what is published. An ad says only what the company has already published in its news releases and technical reports, with the qualified person’s approval where it is technical. No price targets and no claims about returns.
What we do not do. We do not give legal or securities advice, and we never promise price or volume outcomes.
- 01US Securities Act, Section 17(b)
- 02BC Securities Act, Section 52(2)
- 03TSX Venture Exchange Policy 3.4
- 04UK FSMA, Section 21, through an authorised person
- 05Google, Meta and LinkedIn financial ad rules
The work
The creative and the channels we made for one listed company.
Teako Minerals
Teako Minerals
Teako Minerals
“The result is a brand and digital platform that reflects the quality, ambition, direction and value proposition of the company far better than before.”
What listed companies ask us about paid media.
There is no fixed price list. Management is typically 15 to 20% of ad spend, plus a monthly retainer for creative, compliance and reporting. Ad budgets are paid at cost, so you see every dollar of media. We set the figures on the call, once we know the markets, the channels and the length.
No. We report what a campaign can be measured on: people reached, visits to your site, investor sign-ups and the cost per sign-up. We never promise or report share price, trading volume, liquidity or the number of shareholders.
Many awareness campaigns quote one figure, with no split between the fee and the media, and report no measured result. We show the media at cost, apart from our fee, build every ad from news you have already published, put the disclosure on every ad, and report the same numbers every month.
Possibly. On the TSX Venture Exchange, Policy 3.4 treats an agreement for investor relations or promotional activity as material, to be announced by news release, and other exchanges have rules of their own. Your counsel decides, and we give them what they need, including our fee and the budget.
It depends on where your investors are and what your news is. Retail investors in the United States and Canada search for commodity stocks in large numbers, so search there is the usual start. Meta and YouTube carry film and news to people who follow the sector, LinkedIn reaches professionals, and X audiences are built from the followers of mining media. The estimate above shows how a budget spreads; the plan is set on the call.
Your company. The ad accounts are set up in your company’s name and the sign-ups go to your own list, so the audience stays with you after the campaign.
Plan the campaign around your next release.
A 20-minute call: your news, your markets and your budget. Then a plan you can take to your counsel.
Book a 20-minute call.
Pick a time that suits you. Twenty minutes on Google Meet, about where you are and what you want to win. The invite and a confirmation email come at once.
Rather write? The form on this page reaches the same people, and you hear back within one working day.
Tell us what you want to win.
Tell us about the company, the exchange and the news you have coming, and the right people will answer.
