Aya Gold and Silver

A generative AI experiment: a hero brand film for a silver mine in Morocco.

Project: Brand film, generative AI and real footage
Company type: Gold and silver producer
Listing: Toronto Stock Exchange and Nasdaq
Date: March 2026

The Silver Kingdom, two minutes, with its sound on the click.

Introduction

A hybrid approach with generative AI, and a hero brand film to show the vision.

Aya Gold and Silver is a Canadian precious metals company anchored in Morocco, listed on the Toronto Stock Exchange and Nasdaq, with one of the world’s few silver-only mines at Zgounder in the Anti-Atlas. We were commissioned by a third party, not by Aya directly, to make The Silver Kingdom: a two-minute brand film that puts the operation, the country and the vision in front of the investors who will never stand on the ground. It is an experiment in generative AI: generated imagery for the story, real footage of the mine, the plant and the crew, cut as one piece.

The spirit of Morocco

The land and the culture the mine belongs to.

The Atlas from the air, the flag at sunset, a kasbah under the peaks, a souk, a door. The film places Aya in Morocco before it shows a gram of silver: the country is the setting and the reason.

The Atlas, the flag, a kasbah, a souk, a door.

Abstract silver

The metal as light, dust and grain.

What Aya produces, shown as a material rather than a number: dust drifting on black, an ingot, silver sand poured from a hand, the grains glittering in the light.

The dust, the ingot, the sand poured, the grains.

The mine

The real half: Zgounder, its plant and its crew.

The generated story stops for the footage that is not generated: the mine from the air, the haul road, the plant by night, the mill and the people who run it. This is what Aya contributes: a working silver mine in the Anti-Atlas, and the work around it.

From the air, on the bench, by night, at the mill, over the plan.

The eye

The look the film keeps returning to.

An eye that opens and turns silver, the lion’s eye, and the circles that echo them: a ring of the metal, a sphere, a field of spheres. The investor’s view of the ground, and the ground looking back.

The eye, the lion’s eye, the ring, the sphere, the field of spheres.

The enablers

Where the silver goes.

Silver is an industrial metal before it is a precious one. The film ends on what it enables: a satellite over Earth, wind turbines, solar fields, a spacecraft, a jet engine. What comes out of the ground at Zgounder is in all of them.

The satellite, the turbines, the panels, the spacecraft, the engine.

What it shows

The place first, the numbers in support.

A film like this puts the operation in front of the investors who will never stand on it. It is also what we can make when generated imagery and real footage are cut as one piece: a hero brand film, in weeks, at the scale of the vision.

What we did