MUZO Health

Giving UK medical cannabis a brand its patients already understood.

Project: Brand, packaging, content and film
Company type: Pharmaceutical brand, private company
Timeline: 2024 to 2026

A lit street panel between trees on a dark boulevard at night reading Have you got a prescription for that cannabis, signed MUZO Medical Cannabis, the pavement lit around its foot

MUZO part one, Canada: the drive through the Rockies to a licensed grower, the rows under the lights and the flower at harvest

MUZO part two, Canada: the road into the mountains, the drying room, the flower on the racks and the growers at work

Brand and proposition

MUZO was built on what its audience already knew.

The category had settled on one look, and MUZO said so in its own analysis of it: clinical, sterile, one company much like the next. So the brand took its language from the place its patients already read fluently, the American dispensary. Two syllables that stack into a monogram, and a field of them across the packaging.

The mark

Merch

A bearded man in sunglasses, a black MUZO cap and a black MUZO tee, hands in his pockets, against a grey studio ground

The MUZO welcome pack on grey: the box printed with the monogram field, a dropper bottle and a jar, a black vaporiser, a folded sweatshirt, a grinder, a wooden tray and a tin lid

Apparel

The sweatshirt made with JR Strain, worn, turned and shot.

The Aeroponics back print worn: a plant diagram drawn in fine white line around the MUZO and JR roundel, with the strain data set above and below it

A man in the black MUZO x JR Strain sweatshirt standing by a window with his hands in his pockets, a fire trough burning in the foreground

A mirrorless camera on a tripod in the foreground, and behind it, out of focus, the man in the MUZO sweatshirt and cap looking at his phone by the fire trough

The MUZO x JR Strain sweatshirt flat, front and back: the chest lockup and the sleeve prints on the front, the Aeroponics plant print on the back

The quiet MUZO x JR Strain sweatshirt flat, front and back: the small chest lockup, the Aeroponics plant print on the back, no sleeve prints

Most of this industry feels stale, like the worst part of a hospital. WAO gave us the opposite: a brand people actually feel something about.

Liam MarshManaging Director, MUZO Health

The lab

Campaigns and multimedia

A market that cannot walk into the room gets shown the room.

The photography is the grow itself, from the seedlings on the tray to the trichomes at macro. It is the library the site and the feed were built from. The technicians are in hairnets and gloves because that is how the room runs.

A canopy of mature flowering cannabis filling the frame, the lit ceiling and fans of the grow room visible behind it

A worker walking away down the white corridor between two banks of tall cannabis plants under strip lights

A wide view down a grow room with a technician in a hairnet working a plant in the foreground and the racks running away behind

Two technicians in scrubs and hairnets working opposite sides of a row of plants in a bright grow room

Aeroponic cannabis seedlings standing in black collars on a white tray under the lights, one plant sharp in front and the rest soft behind

Flowering cannabis trained up through a horizontal net in a glasshouse, the frame and the glazing bars behind

A dense dark canopy of flowering cannabis with a single stem running up through the middle of the frame

A single flowering cannabis cola trained up through the white string net of the glasshouse, frosted with trichomes, the rows soft behind it

Cured cannabis flower in close up on a dark ground, the leaves dry and the trichomes catching the light

An extreme close up of cannabis trichomes, the glandular heads clear as glass with orange pistils curling between them

Marketing

The brand had to work at night, on a street, at a glance.

A shelter and a board on a building, all mocked up rather than bought. With them the card a patient carries, and a bouquet for Valentine's day in which the flowers are the product.

A city building at night, its glass face lit in strips, with a large MUZO board carrying the line Medical, Cannabis, Quality angled across its corner above the street

A black MUZO patient card turning in the light, the holder photograph and patient number on the face and a QR code in the corner

A woman on a lit street at night taking a bouquet wrapped in red paper from a man, the flowers in it cannabis

Web presence

Customer and investor experience

The site speaks to prescribers, pharmacies and distribution partners.

Recorded from the site itself: the home page holds for a moment and then falls into the wave. The mockups it was drawn on sit between that and the partner call, which is the other end of the same page.