Mining companies
The marketing agency for mining companies the market has not noticed yet.
Brand, investor websites, documentary film and investor marketing for explorers, developers and producers. We made the brand, the site and the docuseries for Teako Minerals, and the investor site for Altamira Gold.
- Brand and proposition
- An investment story a generalist can repeat.
- Customer and investor experience
- Due diligence in a few clicks, on a phone.
- Campaigns and multimedia
- Something to watch between drill results.
- Product and technology
- A site your team updates the minute a release goes out.
Where you are
The geology is ahead of the story.
The chief executive and the board. You raise the money, and you carry the story to investors, to governments and to the communities near the project. It has to hold up in a boardroom and on a phone.
Investor relations and corporate development. You answer the same questions after every news release. The site, the deck and the feed should answer them first.
- 01“The drill results were good. The market shrugged.”
- 02“We are one of hundreds of juniors, and our website looks like all of them.”
- 03“The deck is forty slides of cross-sections. A generalist stops at slide three.”
- 04“Between news releases there is nothing to show anyone.”
What we do
Everything an investor sees, made by one team.
The investment story. Most mining companies describe the geology and leave the investor to work out why it matters. We start from the three questions an investor asks, why this project, why this team and why now, and write the answer so a generalist can repeat it. For Teako Minerals that turned a geology deck into a national story: the company bringing mining back to Norway.
The investor website. An investor decides in minutes whether to keep reading, and most of them are on a phone. The projects, the highlights and the filings belong on the first screen. The Altamira Gold site is built in that order, mobile first, and publishes within minutes of a filing, so due diligence takes a few clicks and not a folder of PDFs.
Film and documentary. A site visit video shows the asset. A documentary gives people a reason to follow the company. The Sleeping Giant is a four-part docuseries we shot on site in Norway for Teako Minerals, above ground and underground, with the company’s own team on camera.
Content between announcements. News flow is uneven. Attention does not wait for it. For Teako we built a content system that turns every drill result into media people watch, so the company has something to show in the weeks between news releases as well as on the day of one.
The deck and the materials. The investor deck is drawn from the same system as the site and the films, so the company looks like one company wherever an investor meets it: in a meeting, in a search result or in a feed.
Inside the disclosure rules. In Canada, scientific and technical statements about a material project must be based on information prepared or approved by a qualified person, and National Instrument 43-101 counts a website as disclosure as much as a news release. The TSX Venture Exchange asks for announcements that are factual and balanced. We write to those rules from the first draft, and technical statements go to your qualified person before they are published.
- 01Positioning and the investment story
- 02Identity and design system
- 03Corporate and investor websites
- 04Project pages, maps and data
- 05Investor deck and materials
- 06Docuseries and brand films
- 07Social and content engines
The work
For the people who take a project to market.
Teako Minerals
Altamira Gold
Teako Minerals
The Silver Kingdom, a concept film
“Outliers delivered a web experience that breaks away from the norm. The result not only sets our project apart but also truly engages the next generation of retail investors through digital.”
What mining companies ask us first.
It makes the company easy to understand and worth following. That means the investment story, the brand, the investor website, the deck, film, and the content that runs between news releases. None of it changes the geology. It changes how many of the right people see the project, and how quickly they understand it.
Our two mining case studies, Teako Minerals and Altamira Gold, are both exploration companies. The same work serves a developer or a producer, with a different emphasis. An explorer usually needs the story and the site first, because there is no production to point at. A producer usually needs film and content, because the operation is real and few investors have seen it.
It is the part of both that an investor can see. Investor relations decides what the company has to say, and to whom. We make how it is said and how it looks: the story, the site, the deck, the films and the feed. We work with your investor relations lead, not around them.
We work inside them. Under National Instrument 43-101, scientific and technical disclosure about a material project has to be prepared or approved by a qualified person, on a website as much as in a news release. The TSX Venture Exchange and the Canadian Securities Exchange both require a news release when a company retains someone for investor relations or promotional activity. Your counsel and your qualified person have the last word on what is published.
Yes. The Sleeping Giant was shot on site in Norway, above ground and underground, with the Teako team on camera. Four episodes came out of it.
With a discovery of two to four weeks, timed to your next raise or your next release. It ends in a programme you can hold us to.
Start with a discovery, timed to your next raise.
Two to four weeks. Then a programme you can hold us to.
Tell us what you want to win.
Tell us about the project and the next date in your calendar, and the right people will answer.
